Matt Davies Stockton Examines How to Sell an Online Course

According to Matt Davies Stockton, the e-learning market is expected to grow and cross the 300-billion-dollar mark within the next 4 years. With e-learning and course consumption on the rise, selling online courses can generate a regular source of passive income for you. Let’s check out how to sell an online course.  

The Details

1. Choose a subject – Most entrepreneurs fail since their products don’t have a market. Instead of just putting together an online course that interests only you, figure out the type of online courses that sell and are in high demand. People buy online courses for a few reasons. They do it to learn a new skill, academic preparation, get certification in a subject to boost their career, gain more knowledge for a career change, and many more such reasons. 

That’s why the highest-selling courses are related to writing, social science, computer science, scene and math, business and entrepreneurship, arts and crafts, fitness and health, and entertainment. Choose a subject that would sell and one that you have a high level of knowledge and expertise in. 

2. Create a course – Choose a niche and focused topic in a subject you specialize in and make sure that the course you create helps solve your audience’s problems. Once you’ve decided on your niche and have a roadmap for the course, you need to get the production gear. Get a good HD camera like the Sony CX405, a lighting ring, editing software Final Cut Pro or Adobe Premiere, a green screen and create scripts. Apart from your content, your production should be high quality to deliver value to your audience. 
3. Choose an online course-selling platform – Once you have created your course, it’s time to choose an online course-selling platform. It’s best to choose All-in-one platforms that allow you to list your course and grow your audience on their platform and provide tools to sell that course through your own website. They should also have features like website builders, community management tools, marketing automation, and more. You need to do a lot of research and find out the right platform for you. Some great course-selling platforms include Udemy, Skillshare, and Kajabi.  
4. Decide course charges – Online courses cost anywhere from $10 to $4000. It varies depending on the value it offers, the topic you choose, your audience, your expertise, and other such factors. While deciding on the price of your course, consider things like competitor pricing, the amount you spend creating the course, the income level of your target audience, and more such factors. You also need to consider the payment structure. For instance, you may choose low recurring membership fees of just $5 per month for access to your course, or a lump-sum payment for lifetime access. 

Conclusion

Matt Davies Stockton suggests that you use the tips mentioned above and sell your online course to increase your income sources. Apart from generating extra income, your online course also works as a marketing tool that boosts your profile and strengthens your connections.