Introduction
According to Matt Davies Stockton, proper website visibility on Google is crucial if you want your website to rank higher, get more traffic, and grow your brand and business. Generally, getting the proper visibility on Google is not that hard when you follow the recommended SEO practices and avoid using black hat practices to rank your website.
Tips & Tricks
Here are a few tips you can follow to give proper visibility to your website on Google:
Set up Google Search Console (GSC) – First and foremost, ensure you register your website on Google Search Console (GSC) which is a free service by Google that allows you to measure and optimize website performance.
You can use the Google Search Console to view any indexing issues that are preventing your website from ranking properly, observe which websites are linking to your site, request Google to reindex updated content, view key traffic search queries, and more. Without using the GSC, you cannot diagnose indexing errors properly and fix them to solve your website visibility issues.
Research and target the correct keywords – A proper SEO strategy to rank your website high on Google should include thorough keyword research. When you uncover long-tail keywords in your niche that have high search volume but low competition and keyword difficulty, you can target them to rank more easily and quickly.
For instance, you can create high-quality pillar content using such keywords to offer exceptional value to your audience. And you can include the targeted keywords and phrases in the meta title, meta description, URL, image tags, and more to make it easy for Google to crawl the pages of your website.
Get your business verified by Google – If you own a business that has a physical storefront, it is crucial to get verified by Google to have more control over your business listing and attract more traffic. Simply create a Google My Business account, search for your business on Google Maps, and claim it.
Once you have claimed your business, Google will send a 5-digit verification code to your business address for physical verification. Once your business is verified by Google, it will pop up on relevant geographic search results.
Build a good backlink profile – The best way to boost your website visibility on Google is to collect authoritative backlinks from high-quality and trusted websites. Organic link building takes time, but you can accelerate the process through direct outreach. For instance, you can contact authoritative website owners, blog owners, and influencers in your niche and offer to write guest posts for their blogs and websites with a link to your website. You can also ask them to feature some of the best posts on your website to their social media audience.
Conclusion
Matt Davies Stockton suggests you optimize your website for mobile-friendliness and page load speed since these are two of the most essential ranking factors. Doing this will also improve the user experience, which would help to build a better brand image and attract more traffic.
